Opinion

Startups need a Product Marketer before hiring a Marketing Director

With product-led growth becoming more and more popular, product marketing managers (PMMs) currently occupy the hottest role in startup marketing, and for good reason: the process of product marketing begins much, much earlier than demand generation and/or campaign-based integrated marketing communications (the work a Director of Marketing would typically…

What causes meme coins to have their parabolic runs?

While many such coins fade from the public eye eventually, the meteoric price runs of some begs the question: just what factors contribute toward a meme coin’s success?

Draw-to-earn rising in popularity, but smart contract loopholes remain

Increasingly adopted in the NFT sphere, developers can revert to smart contracts behind the system currently in play, using it as a basis for fixes to vulnerabilities.

Blockchain in 2022 and beyond: Is the current crypto tumble a mirror of 2018?

During a webinar on 26 January 2022 organized by Huobi Research Institute, three industry experts debated the future awaiting the crypto market this year. Topics covered included a market overview, Central Bank Digital Currencies (CBDCs), crypto regulatory changes, meme coins and Non-Fungible Tokens (NFTs).

3 vital developments supplementing digital banking industry growth

With the higher obligation to facilitate customer engagement, improved profitability, and control, the stronger need for automating the traditional banking services has paved the path for real-time payment transactions.

SaaS startup Founders & CEOs: How to hire the right Marketing Director

The individual you hire to head marketing for your software-as-a-service or mobile app startup must hit the ground running in a mission-critical role, and that's a problem, because if you yourself aren't a marketing professional, how are you supposed to hire the best one you can find?

Will web3 interoperability fortify a unified metaverse ecosystem? [Podcast]

One of the toughest challenges hindering mainstream adoption of the Metaverse is the lack of uniformity and interoperability between multiple ecosystems. This challenge prevents the niche technology from serving the Metaverse community in a more seamless and user-friendly way.

Metaverse in 2022 and beyond: NFTs, interoperability, IP rights and more

Such significant investments into the metaverse will more likely than not accelerate its launch, and its potential for many industries, including entertainment, gaming, and social media should not be ignored, said Chia, indicating the blockchain will serve as the metaverse’s economic layer.

The subscription model is here to stay

E-waste is also setting new records with the world generating 53000 kg of e-waste – an average of 7.3 Kg per capita in 2019 and only expected to worsen, increasing by 38 percent globally to 74700 kg in 2030. Those stats are enough for us to start re-thinking the entire model of how we procure, use and recycle tech devices for both consumers and businesses.……

A fraud deterrent with an open data approach: Digital Footprint Analysis

One thing that all criminals know is how important it is to cover your tracks. We’re talking all the way from your lowest-level criminals – say, a kid blaming the dog for the broken window – all the way up to your everyday digital huckster, defrauding companies for thousands at a time.