Community Interview

How TADA convinces big brands to prioritize customer retention

Customer retention is a less-discussed topic among marketers. Here’s how TADA educates the industry about retention as a potent marketing play. Savvy marketers should not…

Amid range and charging anxiety, the EV ecosystem will benefit from extreme fast charging

Barely a glimmer of an idea at the start of the second millennium, electric vehicles (EVs) have swiftly captured the imagination and attention of the world. As the world’s largest…

How Mighty Networks pulled in 10,000 highly engaged customers

Serial entrepreneur Gina Bianchini, CEO of Mighty Networks, shares a variety of marketing gems as she recounts the journey from zero to 10,000 customers. In recent years, the…

Challenges and opportunities: How digital tools help increase customer retention rate and yield for traditional businesses like automotive service

When car owners rely on digital diagnostic reports, traditional stores can no longer retain them through the current customer retention methods. At present, the Xi'an automotive…

Shippit’s ASEAN marketing lead on the importance of owned media and storytelling

Market expansion in ASEAN can be tricky, as each country has different norms and consumer behaviors. Shippit’s regional marketing rep Divya Saraf shares key findings. The…

The future of decentralized finance is in ease of user experience, says Flurry Finance CEO Mike Ting [Q&A]

DeFi, or decentralized finance, is disrupting the FinTech industry as we know it. As of writing, the total value locked in US dollars on DeFi platforms is at $55.47 billion--a…

Fintech Angel Operators to fund and bring on-the-ground expertise to early-stage FinTech startups [Q&A]

On June 24, 2021, senior executives from the largest FinTechs in Southeast Asia announced that they have banded together to launch Fintech Angel Operators (FAO), a network of up…

More consumers are choosing to support businesses with sustainable missions [Q&A with Sam Rhee for Startup Weekend Singapore 2021]

Samuel Rhee is the Chairman and Chief Investment Officer, Endowus. Rhee was a mentor at Startup Weekend Singapore 2021: Seeds of Tomorrow. Held on April 23rd to 25th, the event…

The future of the world is predicated on humanity solving three challenges: food, energy, and waste [Q&A with Tan Szue Hann for Startup Weekend Singapore 2021]

Architect Tan Szue Hann, Chairman, Sustainability, Singapore Institute of Architects was a mentor at Startup Weekend Singapore 2021: Seeds of Tomorrow. The event was joined by…

We need contextualized solutions to address sustainability challenges across Southeast Asia [Q&A with Durwin Ho for Startup Weekend Singapore 2021]

Durwin Ho is the Chief Executive Officer of StartupX and Director of Startup Weekend Singapore 2021. Startup Weekend Singapore recently hosted Seeds of Tomorrow, a…