SHAREit
How the rise of mobile gaming is unlocking new opportunities for marketers
The popularity of mobile gaming creates an opportunity for users, developers and marketers all alike with in-app advertising.
Mobile gaming has become a social lifeline and community connection during the pandemic, says SHAREit Group’s Karam Malhotra [Q&A]
No platform is more ripe with opportunities for game developers and publishers than mobile. Mobile games offer publishers a direct line to a broader audience of players than before and empower developers to be creative in the types of genres to look at, formats of gameplay, and monetization models.
