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Google’s Performance Max: A game-changer for marketers or a misstep?

I believe that the industry as whole, should have a sense of optimism regarding the potential of what AI can bring to the table in terms of driving better marketing performance. There is value to be realized in automation and operational efficiencies to be gained. But, whether it’s #PMax or any other #AI-led solutions, marketers must push for algorithmic…

How to beat the bots in 3 steps

The November season is now arguably the highlight of APAC’s retail calendar alongside the Lunar New Year. But for retail brands coming under sustained bot attacks, the season of merriment can quickly become one of stress. However, retail marketers who prepare and act swiftly will be counting their investment returns, and not their losses, once the shopping…

To track or not to track: The marketer’s dilemma

Without browser tracking tools, marketers will struggle to see which channels, creative material, and messaging contributed to each conversion. If visibility is diminished, how can marketers know where to invest and optimize?