How to beat the bots in 3 steps

The November season is now arguably the highlight of APAC’s retail calendar alongside the Lunar New Year. But for retail brands coming under sustained bot attacks, the season of merriment can quickly become one of stress. However, retail marketers who prepare and act swiftly will be counting their investment returns, and not their losses, once the shopping…

To track or not to track: The marketer’s dilemma

Without browser tracking tools, marketers will struggle to see which channels, creative material, and messaging contributed to each conversion. If visibility is diminished, how can marketers know where to invest and optimize?