TNGlobal Insider

The new era of e-commerce demands a tech-enabled ‘human’ customer experience

Having grown accustomed to the convenience of making purchases with a simple click, digital-savvy consumers are now seeking out more personalized online shopping experiences that are adaptable and responsive to their individual needs. In other words, e-commerce today needs a ‘human touch.’

Startups need a Product Marketer before hiring a Marketing Director

With product-led growth becoming more and more popular, product marketing managers (PMMs) currently occupy the hottest role in startup marketing, and for good reason: the process of product marketing begins much, much earlier than demand generation and/or campaign-based integrated marketing communications (the work a Director of Marketing would typically…

What causes meme coins to have their parabolic runs?

While many such coins fade from the public eye eventually, the meteoric price runs of some begs the question: just what factors contribute toward a meme coin’s success?

Draw-to-earn rising in popularity, but smart contract loopholes remain

Increasingly adopted in the NFT sphere, developers can revert to smart contracts behind the system currently in play, using it as a basis for fixes to vulnerabilities.

Blockchain in 2022 and beyond: Is the current crypto tumble a mirror of 2018?

During a webinar on 26 January 2022 organized by Huobi Research Institute, three industry experts debated the future awaiting the crypto market this year. Topics covered included a market overview, Central Bank Digital Currencies (CBDCs), crypto regulatory changes, meme coins and Non-Fungible Tokens (NFTs).

3 vital developments supplementing digital banking industry growth

With the higher obligation to facilitate customer engagement, improved profitability, and control, the stronger need for automating the traditional banking services has paved the path for real-time payment transactions.

SaaS startup Founders & CEOs: How to hire the right Marketing Director

The individual you hire to head marketing for your software-as-a-service or mobile app startup must hit the ground running in a mission-critical role, and that's a problem, because if you yourself aren't a marketing professional, how are you supposed to hire the best one you can find?

Will web3 interoperability fortify a unified metaverse ecosystem? [Podcast]

One of the toughest challenges hindering mainstream adoption of the Metaverse is the lack of uniformity and interoperability between multiple ecosystems. This challenge prevents the niche technology from serving the Metaverse community in a more seamless and user-friendly way.

Metaverse in 2022 and beyond: NFTs, interoperability, IP rights and more

Such significant investments into the metaverse will more likely than not accelerate its launch, and its potential for many industries, including entertainment, gaming, and social media should not be ignored, said Chia, indicating the blockchain will serve as the metaverse’s economic layer.