Enricko Lukman

How TADA convinces big brands to prioritize customer retention

"Our main goal is to educate clients on the importance of customer retention and why it has to be done together with customer acquisition efforts. We aim to help them understand why retention is more cost-effective when it comes to sustaining revenue."

How Mighty Networks pulled in 10,000 highly engaged customers

Serial entrepreneur Gina Bianchini, CEO of Mighty Networks, shares a variety of marketing gems as she recounts the journey from zero to 10,000 customers.

‘Coffee Talk’ director on how to market PC games

In the context of effective marketing, game creator Mohammad Fahmi believes that all indie studios should pre-launch their games properly.

Shippit’s ASEAN marketing lead on the importance of owned media and storytelling

Market expansion in ASEAN can be tricky, as each country has different norms and consumer behaviors. Shippit’s regional marketing rep Divya Saraf shares key findings.