Enricko Lukman

How TADA convinces big brands to prioritize customer retention

Customer retention is a less-discussed topic among marketers. Here’s how TADA educates the industry about retention as a potent marketing play. Savvy marketers should not…

How Mighty Networks pulled in 10,000 highly engaged customers

Serial entrepreneur Gina Bianchini, CEO of Mighty Networks, shares a variety of marketing gems as she recounts the journey from zero to 10,000 customers. In recent years, the…

‘Coffee Talk’ director on how to market PC games

In the context of effective marketing, game creator Mohammad Fahmi believes that all indie studios should pre-launch their games properly. Jakarta-based indie game developer…

Shippit’s ASEAN marketing lead on the importance of owned media and storytelling

Market expansion in ASEAN can be tricky, as each country has different norms and consumer behaviors. Shippit’s regional marketing rep Divya Saraf shares key findings. The…