Apis Partners Group (UK) Limited, a global private equity firm focused on investments at the intersection of financial services and technology, and Asia Partners, an investor in high-growth companies across Asia, have announced a joint investment in the $60 million Series C fundraise by Roojai, Thailand’s direct-to-consumer (D2C) digital insurer.

The investment was co-led by Apis Global Growth Fund III and the Apis Growth Markets Fund III (for which Apis acts as the portfolio manager), and Asia Partners, Roojai said in a statement on Wednesday.

Existing shareholders HDI International, Primary Group, and the International Finance Corporation (IFC) also participated in the round.

Founded in 2015 by Chief Executive Officer Nicolas Faquet, Roojai has rapidly become the reference brand for online motor insurance in Thailand and has since expanded into health, personal accident, and travel insurance.

With this new capital, Roojai will grow its operations in Thailand, as well as accelerate the growth of its Indonesian business. The company will also use the proceeds from this round towards further strategic merger and acquisition (M&A) opportunities.

In a market long dominated by intermediaries, Roojai has disrupted traditional distribution through its direct model, underwriting the customer as opposed to the vehicle, which delivers faster service, greater transparency, and consistently high customer satisfaction.

Its innovative risk-based segmentation has also enabled competitive, fairer pricing, while features such as instalment premium payments have given consumers much-needed financial flexibility.

Since their respective inceptions, Apis and Asia Partners have championed the belief that strong financial returns should align with meaningful societal impact.

Roojai’s person-centric underwriting model, coupled with premium discounts for safe driving, promotes road safety and deepens insurance penetration, thus contributing to social wellbeing.

Additionally, its tailored electric vehicle (EV) policies further promote sustainable mobility and the adoption of EVs across Southeast Asia.

The investment from Apis and Asia Partners reflects confidence in Roojai’s proven operating model, strong brand equity, and highly experienced leadership team.

With a scalable platform and geographic expansion underway, in addition to fresh capital, Roojai said it is poised to become a leader in the Southeast Asian digital insurance landscape.

Nicolas Faquet, Co-Founder and Chief Executive Officer, Roojai, said Apis and Asia Partners bring deep and hands‑on growth expertise.

“They will strengthen Roojai’s ability to continue its path of disciplined growth, product innovation, and facilitate our mission to bring straightforward and fair insurance to more customers throughout Southeast Asia,” he added.

Avendus Capital acted as the exclusive financial advisor to Roojai on the transaction.

“At Apis, we are committed to backing innovative companies globally that democratize access to essential financial services, such as insurance,

“Roojai’s person-centric underwriting model and flexible payment options empower consumers with transparency, fairness and affordability,” said Matteo Stefanel, Co-Founder and Managing Partner at Apis Partners.

Vorapol Supanusonti, Co-Founder and Managing Director, Asia Partners, said through data-driven underwriting, technology-enabled operations, and a relentless focus on innovation, Nicolas and his team have built a digital platform that not only delivers exceptional value and trust to policyholders, but also supports the broader goal of advancing a responsible and inclusive insurance ecosystem in Thailand and beyond.

Udayan Goyal, Co-Founder and Managing Partner, Apis Partners, said the Thai insurance market, valued at around $5 billion, is the largest in Southeast Asia.

“Combined with the outstanding leadership of Nicolas and his team, this makes Roojai a natural fit for both Apis and Asia Partners, reflecting our shared investment philosophy,

“Roojai is transforming the industry by moving beyond traditional, broker-driven models, and we are confident that with the hands-on support of Apis’ sector-specialist team, the company is well positioned to become a clear market leader,” he added.

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