Thailand-based insurtech Roojai Group announced last Friday that it has acquired Lifepal, an online insurance aggregator in Indonesia with over 2 million unique visitors per month.

Roojai said in a statement that the acquisition marks a synergy of strengths: while Lifepal will provide access to the largest online distribution channel in the country, Roojai will improve the company’s performance thanks to its proprietary pricing, underwriting technology, and overall excellent customer experience.

It is noted that in the past year, Lifepal has been looking for a hands-on new investor with deep insurance knowledge and they have found the perfect match with Roojai.

According to the statement, both companies will work on expanding their product offerings and online and offline distribution, ensuring a comprehensive and customer-centric approach to insurance services.

It is noted that Roojai’s track record in Thailand, where it ranks #3 as the “top of mind” car insurance brand and #1 in customer experience, sets the stage for similar success in Indonesia.

It is also noted that Lifepal customers stand to benefit significantly from access to Roojai’s competitive pricing and superior customer experience, mirroring the success it has achieved in Thailand.

Meanwhile, Lifepal’s insurance partners will benefit from Roojai’s expertise in the digital transformation of insurance processes, such as car inspection, claim support and portfolio sustainability strategies.

Importantly, Lifepal’s operations will remain independent from Roojai Indonesia, with Lifepal continuing to deliver online comparison services for car and health insurance.

Both Roojai Group and Lifepal are excited about the future, aiming to continuously innovate to offer the best customer-centered insurance services in Indonesia and elsewhere in the region.

The Roojai Group includes Roojai Thailand, the leading digital insurance company in the country; MrKumka, an online insurance comparison website in Thailand; and Roojai Indonesia, which launched in 2022 to provide the same competitive products and customer experience to Indonesian consumers.

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