Adyen, the global payments platform, has on Monday announced its partnership with HEYTEA, the originator of China’s “new-style tea” and creator of the iconic cheese tea (cheese cloud foam).

With a footprint of over 4,300 outlets in 300 cities worldwide, the partnership is set to be a recipe for success with HEYTEA’s ambitious global expansion, bringing its creative brews to customers across the United States, United Kingdom, Singapore, and Australia, the duo said in a statement.

With its sights set on expanding into new markets, HEYTEA has chosen Adyen as its payment technology provider, utilizing Adyen’s unified commerce platform to enable the global tea chain to launch seamlessly into new overseas markets.

The integration with Adyen will also see HEYTEA unlock the benefit of its extensive global acquiring network, allowing faster, more reliable transactions in the preferred local payment methods – including powering WeChat Pay directly via HEYTEA’s app, promising a localized and more customer-friendly experience.

“Adyen’s technology allows us to seamlessly deliver on our mission to deliver a modern tea experience to customers globally,

“Adyen’s fast processing and support of a wide range of local payment methods, allow us to focus on delighting customers without worrying about payment complexities,” said HEYTEA official spokesperson.

Meanwhile, Warren Hayashi, President of Asia-Pacific, Adyen,
said the firm is proud to partner with HEYTEA as it brings its iconic ‘new-style tea’ to customers around the globe.

“Expanding into new markets presents both opportunities and challenges, and we’re proud that HEYTEA has trusted Adyen to power its global growth,” he added.

Adyen provides end-to-end payments capabilities, data-driven insights, and financial products in a single global solution for businesses.

With offices around the world, Adyen works with the likes of Meta, LVMH, SHEIN, Uber, L’Oréal, Cathay Pacific, Grab, Klook, and Singapore Airlines.

The cooperation with HEYTEA as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.

Founded in 2012 in Jiangbianli, Guangdong, China, HEYTEA began with humble beginnings, blending tradition with eccentric inspiration to breathe new life into tea.

Committed to using only REAL ingredients with NO colorants, HEYTEA revolutionized the tea industry by introducing the world’s first-ever Cheese Tea—a unique blend of fresh tea topped with a rich, velvety cheese cloud foam.

In 2018, HEYTEA opened its first international store in Singapore, bringing new-style tea to a larger global audience.

The firm currently has more than 4,300 stores worldwide.

Eats365 and Adyen partner to streamline payment solutions for F&B businesses