Robinsons Retail

Targeted e-commerce should be a discovery-led experience, says edamama’s Bela Gupta D’Souza [Q&A]

Decisions on what products to buy or services to avail of as parents are often influenced by research, social proofing, and seeking out detailed reviews. We, therefore, think that shopping increasingly needs to be a discovery-led experience instead of a search-driven process. 

Mom-focused e-commerce platform Edamama raises $5M pre-Series A for automation, logistics & product development

The company was established amid the pandemic by its founder Bela Gupta D’Souza, who saw the pain points of mothers as consumers when purchasing online. She said that it is common for mothers to spend many hours in search of the best products for their children only to end up with inferior quality products from untrusted sources.