Public Relations
Beyond vanity metrics: why startups need a new approach to PR [Q&A]
In this Q&A with TNGlobal, Aniket Gupta, Founder and Director of Mahou Consulting, shared why startups must ditch one-size-fits-all regional PR, how to navigate Southeast Asia’s fragmented media landscape, and why a distinct voice matters more than content volume in an AI-driven era.
