Reduce volatility in telco churn to drive massive profitability

The most forward-thinking brands like amaysim are changing how they view customer engagement and they are increasing retention budgets as they go, recognizing that keeping a customer loyal is often more important than acquiring new ones into their funnel.

Navigating SMS communictions in a world of scam texts

SMS is a marketing method known to be incredibly effective, as well as a preferred form of communicating with customers. What can businesses do to ensure that they are cutting through the spam and are not contributing to it? How can businesses show they are a trusted SMS and not a scam one?