Marketing

The United States-based marketing software company Klaviyo has opened its Asia headquarters in Singapore with support from the Singapore Economic Development Board.

With product-led growth becoming more and more popular, product marketing managers (PMMs) currently occupy the hottest role in startup marketing, and for good reason: the process of product marketing begins much, much earlier than demand generation and/or campaign-based integrated marketing communications (the work a Director of Marketing would typically…

The key to success lies in that your email is read, chosen, and remembered in comparison with the other emails in the consumers’ inbox. One can easily say that email marketing is an amalgamation of art and science.

Apply strategies to get customers on board, but never take them for granted once they are committed to your brand. It's a relationship of trust where you have to make the efforts, always. Once you start doing that, they will become your brand advocates.