Startups need a Product Marketer before hiring a Marketing Director

With product-led growth becoming more and more popular, product marketing managers (PMMs) currently occupy the hottest role in startup marketing, and for good reason: the process of product marketing begins much, much earlier than demand generation and/or campaign-based integrated marketing communications (the work a Director of Marketing would typically…

6 Ways to master the impact of email marketing

The key to success lies in that your email is read, chosen, and remembered in comparison with the other emails in the consumers’ inbox. One can easily say that email marketing is an amalgamation of art and science.

A beginner’s guide to customer acquisition

Apply strategies to get customers on board, but never take them for granted once they are committed to your brand. It's a relationship of trust where you have to make the efforts, always. Once you start doing that, they will become your brand advocates.