Marketing

Startups need a Product Marketer before hiring a Marketing Director

With product-led growth becoming more and more popular, product marketing managers (PMMs) currently occupy the hottest role in startup marketing, and for good reason: the process…

6 Ways to master the impact of email marketing

Marketing has evolved over the last couple of years, especially with the advent of technological innovations. Companies across sectors have embraced the newer technologies which…

A beginner’s guide to customer acquisition

Increasing your customer base is the quickest way to grow. Therefore, customer acquisition is considered to be the most obvious way to achieve your revenue goals. Let's start with…