How TADA convinces big brands to prioritize customer retention

"Our main goal is to educate clients on the importance of customer retention and why it has to be done together with customer acquisition efforts. We aim to help them understand why retention is more cost-effective when it comes to sustaining revenue."

How Mighty Networks pulled in 10,000 highly engaged customers

Serial entrepreneur Gina Bianchini, CEO of Mighty Networks, shares a variety of marketing gems as she recounts the journey from zero to 10,000 customers.