adtech

Equativ becomes ChatGPT Ads technology partner, including Japan rollout

Adtech company Equativ has become a technology partner for ChatGPT Ads, offering campaign activation in current markets including Japan as OpenAI expands ways for advertisers to buy ads.

Rodeo is building brand journeys and revolutionizing transit advertising with analytics [Q&A with Valens Subramaniam]

Rodeo’s ability to successfully marry data analytics with production house capabilities has drawn customers such as Alibaba and AirAsia Ride, and saw Rodeo raise 1.13 million MYR from 85 investors in an equity crowdfunding campaign.