Social Media
ByteDance’s TikTok lays off hundreds of employees in Malaysia – report
A source close to the Malaysian branch of the company told The Malaysian Reserve (TMR) that more than 500 employees were terminated.
YouTube & Shopee partner in Southeast Asia e-commerce tie-up – report
With YouTube Shopping, Alphabet Inc and Shopee will be competing against TikTok, the Bytedance-owned video app, which has increased its ambitions for the region after taking control of Indonesia's biggest e-commerce platform Tokopedia.
TikTok’s parent ByteDance eyes $9.5B in record Asia dollar corporate loan – report
According to Bloomberg, proceeds of the deal will be partly used to refinance an existing $5 billion dual-tranche facility the group had raised in 2021.
Why are some Singaporean SMEs exploring alternative marketing models like fractional marketing?
The shift towards exploring alternative marketing models like fractional marketing among #Singapore SMEs highlights a strategic adaptation to the evolving business landscape. It is evident that in an increasingly competitive business landscape, transitioning into #FractionalMarketing proves advantageous (perhaps even necessary) for #SMEs to stay afloat and…
Philippine social commerce platform Toki secures $1.8M pre-seed funding
Toki, a social commerce platform based in the Philippines, has secured $1.8 million pre-seed funding to address demands of untapped market. The pre-seed funding comes from venture capital partners Kaya Founders and Foxmont Capital Partners.
ByteDance’s TikTok strikes deal with GoTo to save Indonesian TikTok Shop – report
Tik Tok is said to have agreed broadly to work with GoTo’s Tokopedia across several areas rather than compete directly with the Indonesian platform.
The transformation of the commerce landscape: How AI influencers are leading the way
Virtual #AI #influencers are at the forefront of reshaping the commerce landscape. As they continue to innovate and redefine how brands connect with consumers, businesses that embrace this trend are well-positioned to thrive in the digital age. As we navigate this ever-changing commerce landscape, it's clear that virtual AI influencers are a force to be…
ByteDance’s TikTok obtaining Indonesia e-commerce permit- report
ByteDance Ltd’s TikTok is said to be in the process of obtaining an e-commerce permit in Indonesia, local media Antara reported.
TikTok mulls investing in Indonesia’s GoTo to revive online shop – report
Indonesia is also among the first countries in Southeast Asia to push back against TikTok. Following the Indonesia restrictions, nearby Malaysia also said it is studying the possibility of regulating TikTok and its e-commerce operations.
SoPa’s Thoughtful Media ventures into concert sponsoring in Indonesia
Thoughtful Media Group Inc (TMG), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated (SoPa), has on Tuesday announced that it will commence sponsoring local live music events in Southeast Asia (SEA), resulting in creating unique marketing opportunities for advertisers.
