PangoCDP, a Vietnam-based B2B startup specializing in connecting businesses through social chat apps integrated with a Customer Data Platform (CDP), announced on Tuesday the successful closing of its seed funding round, raising $1.5 million, marking a significant milestone in the company’s growth journey.
PangoCDP’s innovative platform is designed to empower businesses by providing a series of social communication tools and a suite of mini apps, all underpinned by a robust customer data platform, the company said in a statement.
This unique combination allows businesses to understand their customers better, drive meaningful personalized interactions, and ultimately help the businesses to create long lasting customer loyalty in this ever-competitive market.
Since inception, PangoCDP has gained significant traction in Vietnam by pioneering the concept of “Master Channel” where it advocates for business to prioritise their customer engagement more deeply in channels where customers are accustomed to.
Through its official partnership with Zalo, the company has doubled down on the concept of “Master Channel” – where it provides businesses with a suite of tools, solutions, and mini-apps to outreach, acquire, engage, and transact seamlessly with their customers all within Zalo.
These solutions allow businesses to tap on Zalo’s user base which covers 85% of the population in Vietnam, allowing businesses to lower their customer acquisition cost, and offer a seamless experience to their end users.
Since the partnership, PangoCDP said it has managed to work with more than 120 leading enterprises in Vietnam covering sectors such as FMCG, Pharmaceutical, F&B, Retail and many more.
Some of these industry leaders include the likes of Nutifood, Highlands Coffee, CellPhoneS, Coca-Cola and many more.
With this new investment, PangoCDP plans to accelerate its product development, enhance its platform’s capabilities, and expand its market reach. The funding will also be instrumental in scaling the team and forging new strategic partnerships.
“We are excited to welcome our new investors Kairous Capital and CyberAgent Capital who share our vision of transforming business communication and customer engagement. This seed investment is a testament to the potential of our platform and our commitment to driving innovation in the B2B space” said Miller, Chairman of PangoCDP.
“At Kairous Capital, our strength lies in connecting and bridging the gap between China and Southeast Asia. Given the advancement of mini-app ecosystem in China, we intend to help the team at PangoCDP’s gain access to the know-how and latest technology in China so that they will always be at the forefront in bringing the best available suite of solutions to the Vietnam market,” said Joseph Lee, Managing Partner of Kairous Capital, a Malaysia-headquartered venture capital firm.
“As we continue to deepen ourselves in the Vietnam ecosystem, we look forward to work with many great teams like PangoCDP and others in the near future to drive meaningful growth and transformation to the Vietnam’s economy,” he added.
“We are witnessing an unstoppable transformation in the retail industry toward omnichannel models, digitization, and personalized sales experiences. Brands and retailers must quickly understand each customer to survive and thrive. I believe PangoCDP will be a powerful solution that will support them in this revolution,” Nguyen Minh Tuan, CEO of CyberAgent Capital Vietnam said.
PangoCDP is set to revolutionize how businesses connect and interact with their customers, leveraging the power of social chat, mini apps, and data-driven insights. Stay tuned for more exciting developments as PangoCDP continues to grow and innovate.