Tony Ahn

Startups need a Product Marketer before hiring a Marketing Director

With product-led growth becoming more and more popular, product marketing managers (PMMs) currently occupy the hottest role in startup marketing, and for good reason: the process of product marketing begins much, much earlier than demand generation and/or campaign-based integrated marketing communications (the work a Director of Marketing would typically…

SaaS startup Founders & CEOs: How to hire the right Marketing Director

The individual you hire to head marketing for your software-as-a-service or mobile app startup must hit the ground running in a mission-critical role, and that's a problem, because if you yourself aren't a marketing professional, how are you supposed to hire the best one you can find?