Saurabh Madan

Focused mother working on laptop near disturbing daughter

Why website personalization is key to winning in Southeast Asia’s e-commerce space

In #SoutheastAsia, website personalization based on a customer’s in-session attributes, such as location, device type, or browsing behavior, can help businesses tailor web content and functionality to the region’s diverse preferences and needs. Relevant and localized content can improve the customer experience and build trust across geographies, while…