Martin Macmillan

Considering venture debt to fund mobile user acquisition? Here’s what you need to know

For founders looking to fund growth in their mobile app and gaming companies, venture debt can seem like an attractive non-dilutive alternative to equity when it comes to funding user acquisition (UA) spend on Facebook, Google, and other ad platforms.

How to fund your mobile app business in uncertain times

In this article, we discuss how app or gaming founders can position their companies to take advantage of the opportunities that exist. We also look at how economies typically respond during economic shock periods and how to proactively navigate your business through the current period.