Martin Macmillan

Considering venture debt to fund mobile user acquisition? Here’s what you need to know

For founders looking to fund growth in their mobile app and gaming companies, venture debt can seem like an attractive non-dilutive alternative to equity when it comes to funding…

User acquisition tips from the mobile industry’s leading experts

User acquisition (UA) costs are down, available inventory is up, and the competition for new users is fierce. That’s the state of affairs in today’s app market. Consequently,…

How to fund your mobile app business in uncertain times

The COVID-19 related increase in app downloads and engagement bodes well for app owners and the larger app economy. User acquisition (UA) costs are low and interest is up. But if…