Bharati Balakrishnan
TNGlobal Insider,Opinion,eCommerce,Analysis
Optimizing online checkout: Bridging the gap between gaining customers and losing them
While your #checkout process is not the sole factor for customer conversion, it is often an underestimated aspect of sales success. Checkout optimization is certainly not a one-time-only exercise, it requires frequent refinement and testing. But with a myriad of tools available to merchants, building a frictionless checkout experience has become so much…
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