eBay, OpenAI and TikTok have joined the Asia Tech Alliance (ATA), broadening the Singapore-based industry group’s membership across digital commerce, artificial intelligence and online platforms.
ATA said the three additions bring its membership to 14 global technology companies. The alliance, founded in 2025, positions itself as a regional industry voice in discussions with governments and other stakeholders on technology and digital-economy policy across Asia Pacific.
The membership expansion comes as governments across the region are working through policy questions that cut across AI governance, digital trade, platform regulation, online safety and cross-border data flows.
Three different parts of the digital economy
eBay brings a cross-border commerce perspective to the group. ATA said the marketplace enabled nearly $80 billion in gross merchandise volume in 2025 and highlighted its role in helping small businesses sell across borders.
OpenAI has established Singapore as an Asia-Pacific hub and is expanding partnerships in the region. TNGlobal recently covered Sea and OpenAI’s APAC AI hackathon series, one example of the company’s effort to build a broader developer and enterprise ecosystem in Asia.
TikTok, meanwhile, contributes experience from consumer platforms, creator ecosystems and digital advertising. ATA said the platform reaches more than 460 million users across Southeast Asia, a figure supplied in the alliance’s announcement.
Lih Shiun Goh, Managing Director of the Asia Tech Alliance, said the new members would add industry perspectives to policy discussions involving government and technology companies.
Policy engagement becomes a larger part of regional expansion
For technology companies, joining a regional trade group is partly about coordinating positions on rules that increasingly span multiple jurisdictions. AI developers face emerging governance frameworks, marketplaces deal with digital-trade and consumer-protection rules, while large social platforms operate under online-safety, content and data requirements that vary significantly between markets.
OpenAI’s Sanghyun Lee said the company wants to work with industry and governments on the region’s AI ecosystem. eBay’s Laura Hu pointed to digital trade and small-business participation, while TikTok’s Chanida Klyphun emphasized innovation alongside a safe and trusted digital environment.
Those priorities will not always align perfectly across companies or governments. ATA’s relevance will therefore depend on whether it can turn a broad technology-industry membership into specific, transparent policy proposals that reflect the different economic and regulatory conditions across Asia Pacific.
The alliance said it works through policy engagement, collaborative initiatives and strategic partnerships. With the addition of companies spanning commerce, frontier AI and consumer platforms, its policy agenda now covers a wider portion of the region’s digital economy.
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