Indonesia-based investment platform Pluang has raised $10 million in funding while launching Indonesian equities on its app, as the company expands its position in the country’s growing retail investment market.

In a statement on Monday, Pluang said the funding came from Japan’s MUFG Innovation Partners, alongside continued backing from investors including Accel Partners and Square Peg.

The addition of local equities expands Pluang’s existing range of products, which includes US stocks, ETFs, crypto, crypto futures, stock options, gold and mutual funds. Pluang is also the first platform in Indonesia to introduce products such as US stock options and crypto derivatives.

According to the company, revenue, gross profit and gross transaction value have increased more than six-fold since Accel’s investment in 2022. Pluang also highlighted it has become the most downloaded trading app in Indonesia during that period.

Pluang’s assets under custody (AUC) grew nearly five-fold between 2023 and the end of 2025, while transaction volumes increased more than four times. It attributed the growth to rising demand from Indonesian retail investors seeking broader investment options beyond traditional savings products.

Pluang said the number of Indonesian retail equity investors increased from 3.8 million five years ago to 18 million in 2025. Over the same period, the number of crypto investors rose from under one million to 19 million.

“Pluang’s continuous focus over the past six years has been on a wealth-first strategy, weaving investment access into our users’ everyday financial activities,” said Claudia Kolonas, co-founder of Pluang. She said the launch of local equities was aimed at making investing more accessible to new investors.

The company said it achieved profitability in 2025 and expanded into the Philippines last year. It added that 75 percent of its users are acquired organically, with a customer acquisition payback period of under six months.

Indonesia’s BNPL platform Kredivo acquires nearly full ownership of Vietnam’s Timo Digital Bank