Level3AI, a Singapore-based artificial intelligence (AI)-native company, aims to onboard 10,000 enteprises onto its platform in the longer term, its Co-Founder and Chief Executive Officer said.

“In the near term, our focus is very much on high-quality execution and laying foundations for a successful Asia Pacific expansion. We want to continue attracting exceptional talent, particularly in product, engineering and enterprise delivery,” Harry Yu told TNGlobal in an interview.

He said the company will keep investing heavily in R&D so it stays ahead of rapid advances in AI, and the company is focused on onboarding more enterprise partners in a disciplined way — making sure every deployment meets the standards it sets for quality, safety and performance.

“Longer term, the ambition is much bigger. We want to onboard 10,000 enterprises onto our platform and become the most trusted partner for AI-powered customer engagement across APAC,” he added.

The profitable company announced last month it has raised $13 million in seed funding led by Lightspeed, with participation from BEENEXT, 500 Global, Sovereign’s Capital, and Goodwater Capital.

The firm said then that the funding will accelerate the company’s ambition to become Asia Pacific (APAC)’s most trusted partner for enterprises seeking to transform customer engagement through AI.

In an interview with TNGlobal, Yu shared more details about the company’s plans, its targeted markets, short-term and longer-term goals, among others.
Below are the edited excerpts:

Could you tell us more on how the company plans to use the $13 million funding? For R&D, can you share which particular technical capabilities are you prioritizing?

We don’t view this fundraise as a lifeline or “runway”. Level3AI was profitable prior to this Seed round and we see this capital as an accelerator, helping us become the most trusted, go-to AI customer engagement partner for enterprises across APAC.

Attracting talent: We are strengthening the team, starting in Singapore and Malaysia. This includes attracting top engineering, product and talent to stay ahead of the curve, alongside additional hiring in customer-facing and go-to-market roles.

Then there is market expansion. Capital enables us to scale operations and deepen support for enterprise partners across the wider APAC region, particularly accelerating our presence in markets where we already support our international clients.

Plus continued R&D and platform leadership: As AI capabilities evolve rapidly, continued investment in product quality and platform leadership is key to stating ahead. We are continuing to expand our voice, email and chat capabilities, alongside cross-channel workflows — for example, enabling a voice interaction to trigger a follow-up via WhatsApp — to deliver a seamless, enterprise-grade experience at scale.

In parallel, we are continuing to invest in platform governance and control. We are further enhancing what we call our “Deterministic Backbone” — this is our proprietary AI architecture that governs the platform’s critical decision-making. It ensures AI is only triggered where judgement is required, and that ensures consistent, auditable, and correct outcomes at scale.

For geographical expansion (APAC expansion), which markets are you looking at or prioritizing and why?

Priority markets: We are focused on deepening our presence in markets where our existing partners already operate. In particular, we are prioritising Singapore, Malaysia, where we already manage customer engagement. We also manage customer engagement for our partners in Hong Kong, Thailand, Australia, and South Korea, which may provide us with a springboard into those markets as well.

Our expansion strategy is deliberate and partner-led, and many of our clients are leading regional organisations with operations across APAC, so as they expand, we will expand with them to support their end customers in these markets. This approach allows us to scale efficiently.

Our platform is already designed to handle the linguistic and cultural complexity of the region — from code-switching in a multi-language market like Hong Kong to gender-appropriate forms of address in Malaysia. This gives us a strong foundation to deploy an APAC-focused product at scale.

Target sectors and opportunities: We focus primarily on high-volume, consumer-facing enterprises, particularly in regulated and trust-sensitive sectors where reliability, compliance and customer experience are critical.

We are already seeing strong traction, with partnerships including GetGo, Carousell, Yuu Rewards and Carsome, and a growing pipeline across multiple markets.

The opportunity is significant. The customer engagement market in APAC alone is estimated to be worth tens of billions of dollars, and we believe this region will be one of the fastest adopters of enterprise-grade AI engagement platforms over the coming years.

Also, any particular sector or industry you see a lot of potential and opportunities?

We’re particularly focused on high-volume, consumer-facing businesses — especially in sectors where trust, regulation and brand reputation really matter. Think of platforms and services handling significant millions of customer interactions every month.

We’re already seeing strong traction in the region, with partnerships across brands like GetGo, Carousell, yuu Rewards and Carsome, which validates both demand and also our platform.

And the opportunity is huge. Customer engagement in APAC alone is a market estimated to be worth tens of billions of dollars, so we see enormous long-term potential.

What do you expect VC capital and VC firms to help the company grow?

We don’t see our investors as just providers of capital; we see them as long-term partners in helping us build the company. They are already providing great strategic value.

With Lightspeed Venture Partners leading the round, we gain from their decades of experience backing and scaling global technology companies. That strategic perspective is incredibly valuable as we move into our next phase of growth.
They also bring a powerful network — with customers, partners and talent in APAC and globally — that helps us accelerate commercial traction in a very practical way.

Finally, with investors like Lightspeed backing us, it gives us a strong external validation of our vision. It signals to enterprise customers, partners and future hires that Level3Ai is company with great potential and that we are ready to scale in APAC.

How is the competition like in the business the company is in? What is your competitive advantage against others?

We operate in a very active market, but we tend to see competition coming from two different directions.
On one side, there are traditional consulting firms that build highly bespoke systems, usually with large upfront fees, long timelines and sometimes delivery risk.

On the other, there are SaaS chatbot and automation platforms — many of them first-generation tools. They charge fixed monthly licences, leave most of the implementation to the client, and don’t necessarily have a stake in whether the solution actually delivers business results.

Our competitive advantage is simple: we sell outcomes, not software.

First, we align directly with our clients’ business metrics — things like customer satisfaction, CSAT, conversion or efficiency. If we don’t deliver the agreed performance, we refund the project. That level of accountability is very unusual in this market.

Second, execution matters. While industry data shows that the vast majority of AI pilots never make it into production, our pilot-to-production rate is 100 per cent. We focus relentlessly on deploying systems that actually work in live enterprise environments.

And third, our technology is built differently. We use a deterministic backbone for critical workflows, so key decisions are auditable, predictable and controllable. That dramatically reduces hallucinations and risk, and gives regulated enterprises the confidence to deploy AI at scale.

That combination — outcome-based commercial model, proven delivery, and enterprise-grade architecture — is what really differentiates us.

What are the company’s near-term and long-term goals?

In the near term, our focus is very much on high-quality execution and laying foundations for a successful APAC expansion.

We want to continue attracting exceptional talent, particularly in product, engineering and enterprise delivery. We’ll keep investing heavily in R&D so we stay ahead of rapid advances in AI, and we’re focused on onboarding more enterprise partners in a disciplined way — making sure every deployment meets the standards we set for quality, safety and performance.

Longer term, the ambition is much bigger. We want to onboard 10,000 enterprises onto our platform and become the most trusted partner for AI-powered customer engagement across APAC.

How soon does the company need to raise funds again?

We’re not driven by runway in the traditional sense, because the business was already profitable before this investment round.

This capital is about accelerating our ambitions at what we believe is exactly the right moment. It allows us to invest earlier in talent, product and enterprise delivery, so we can scale in a controlled way and stay ahead of the market.

Looking ahead, any future fundraising will depend on how quickly the market develops and how strong customer demand becomes. We will only raise additional capital if it clearly supports long-term growth and our core goal — which is to become the most trusted, go-to AI customer engagement partner for enterprises across APAC.

Can you share what kind of growth in terms of revenue and profit you expect for 2026?

At this stage, we don’t want to disclose specific revenue or profit projections. The company is still in its early growth phase, and rather than anchoring ourselves to short-term financial targets, we are focused on continued investment in the product to maintain quality, reliability, and governance for our enterprise partners.

That said, there are three clear indicators of our financial health and growth trajectory:
– We are already profitable: Level3AI was bootstrapped for 18 months and operating profitably prior to the fundraise. That discipline remains central to how we run the business. This round is not a lifeline — it’s an accelerator, enabling us to scale a model that’s already proven.

– We are scaling but not at the cost of quality: 100 percent of our projects go into production and fully deliver on our guarantee. We measure success through positive outcomes delivered. To date, our platform has powered more than 10 million customer interactions, serving over 1 million real end-consumers on behalf of our partners.

Enterprise-led growth: Our long-term ambition is to support 10,000 enterprises on our platform. In 2026, our growth will be driven by onboarding more high-quality enterprise partners and delivering measurable, repeatable value — not by pursuing top-line revenue at the expense of quality or trust.

Singapore’s Level3AI raises $13M in seed funding led by Lightspeed