Singapore-based investment platform StashAway has acquired digital wills provider MakeGoodwill, adding legacy planning to its wealth management offering.
StashAway said MakeGoodwill will continue operating as a standalone brand. The companies did not disclose the financial terms of the acquisition.
MakeGoodwill allows Singapore residents to create a will online through guided questions. The company says more than 1,100 wills have been created on the platform since launch.
Legacy planning added to StashAway’s offering
StashAway has so far focused mainly on cash management, investment portfolios, exchange-traded funds and private-market products. The MakeGoodwill acquisition is its first expansion into legacy planning.
MakeGoodwill charges S$179 for a will, with one year of unlimited edits and lifetime access to completed documents. After the first year, customers can pay S$35 annually to continue editing the document. Couples can add a second will at a discounted price.
The platform generates wills from templates developed by Singapore lawyers. Users still need to print and sign the document in the presence of two independent witnesses for it to become legally valid.
StashAway noted that MakeGoodwill is not a law firm and does not provide legal advice. The service is intended for relatively straightforward estate-planning needs and is not a substitute for legal advice in more complex cases.
Survey points to planning gap
StashAway cited research indicating that many Singapore residents do not have an up-to-date will. Its own March 2026 survey of 125 StashAway clients found that three in four respondents had no will, while more than 40 percent of those who had one said it was out of date.
The company survey is limited to StashAway clients and should not be treated as representative of Singapore’s population as a whole.
Michele Ferrario, co-founder and chief executive officer of StashAway, said the acquisition is intended to extend the company’s role beyond building wealth into planning how assets are passed on.
StashAway launched in 2017 and operates in Singapore, Malaysia, Hong Kong, the United Arab Emirates and Thailand. MakeGoodwill will remain available separately through its own platform.
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