Hello Ello, a Singapore-based artificial intelligence (AI) caregiving technology company has launched ELLO’s Vision One care camera for families in Singapore and Malaysia to help families care for ageing parents at home without relying on constant calls, manual check-ins, or noisy security camera alerts.

The firm said in a statement on Monday thatdDesigned for adult children balancing work, family, and caregiving responsibilities, ELLO combines the Vision One 3K WiFi Camera with the ELLO App to detect critical events such as falls, fainting, wandering, smoke, and signs of distress, sending caregivers a clear, plain-language alert within 60 seconds when something needs attention.

Its Daily Summary feature also gives families a simple overview of their loved one’s day, helping them stay connected while preserving a calmer, less intrusive approach to home care.

The launch comes as Singapore and Malaysia face a growing ageing and caregiving challenge.

In Singapore, citizens aged 65 and above made up 20.7 per cent of the citizen population in 2025 and are expected to reach around one in four citizens by 2030.

In Malaysia, the population aged 65 and above rose to 8 percent in 2025, up from 7.6 percent in 2024, with 12 states already classified as ageing.

“Most families do not need another camera that creates more work for them. They need something that understands when something is wrong and tells them clearly, so they can act,

“With ELLO, we wanted to build care technology that works quietly in the background, respects the dignity of ageing parents, and gives families the reassurance that someone is always paying attention to what matters,” said Ivan Mun, Founder of Hello Ello.

Vision One is built around the realities of care at home. The camera offers 3K clarity, a 135-degree wide view, night vision, two-way talk, and context-aware alerts that distinguish between motion and meaning.

Through the ELLO App, families can receive alerts for falls, fainting, wandering, smoke, and distress detection, as well as a short daily summary every evening to understand how their loved one’s day went.

It is noted that for many families, this demographic shift is already being felt at home.

Adult children are increasingly balancing work, parenting, and the responsibility of checking in on ageing parents, especially those who live alone, live with a helper, or require support due to memory loss, frailty, or changing routines.

Hello Ello said its core users are not necessarily the elderly themselves, but the “sandwich generation” of caregivers, particularly those in their 40s to 60s who are caring for parents in their 80s and 90s while also managing their own families.

Unlike regular security cameras that record footage and require users to review what happened after the fact, the firm said ELLO is designed to watch for caregivers.

It learns daily routines, identifies unusual activity, and alerts families only when something appears wrong.

Through the app, caregivers can receive critical event notifications, check live streams, review key moments, and ask plain-language questions without having to scroll through hours of video footage.

Hello Ello said the need for this is especially clear in homes where traditional monitoring tools fall short.

Wearables require seniors to remember to charge or wear them, while emergency buttons only work if the person is able to press them.

ELLO removes that burden by working quietly in the background, with no bracelet, button, or watch required.

“Ageing at home should not mean families are left to worry in silence, and care should not feel like surveillance,

“The goal is not to watch parents all day. The goal is to help families know when to step in, while allowing Mum or Dad to continue living with independence and dignity,” added Mun.

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