India-based retail technology firm Fynd has entered the Indonesian market, expanding its Southeast Asia footprint as it seeks to capitalize on the country’s rapidly growing digital economy.

The move positions the Mumbai-based company to tap into Indonesia’s rapidly expanding digital economy, projected to surpass $130 billion by 2025. As the largest e-commerce market in Southeast Asia, Indonesia accounts for more than half of the region’s total online transaction value and is home to over 221 million internet users. However, its geography — spanning more than 17,000 islands — creates complex logistics and supply chain challenges for retailers.

Fynd aims to address these challenges through its unified AI-native commerce ecosystem. The platform integrates in-store systems, e-commerce, design, production, and supply chain management into a single architecture.

Its StoreOS solution supports advanced point-of-sale (POS), Endless Aisle, and clienteling functions, while Storefront delivers scalable, brand-focused digital commerce experiences. Fynd Konnect enables plug-and-play integration with leading marketplaces including Shopee, Lazada, and TikTok, allowing merchants to manage multi-platform sales through a centralized dashboard.

The company also offers enterprise-grade Warehouse Management Systems (WMS) and Transport Management Systems (TMS) to optimize inventory and logistics. In addition, Fynd is introducing Fynd Create, a design and production innovation layer featuring Design-as-a-Service, Garment-as-a-Service, and AI-powered photoshoot capabilities. The solution is designed to shorten product development cycles and reduce reliance on traditional sampling processes.

As part of its market entry strategy, Fynd has partnered with the Asosiasi Pengusaha Garmen dan Aksesoris Indonesia (APGAI), a government-supported association representing Indonesia’s garment and accessories sector. Established in the early 1990s, APGAI includes major retail groups such as Delami Group and Sorella Group among its members.

“Indonesia doesn’t need incremental e-commerce tools — it needs modern retail infrastructure,” said Ronak Modi, Chief Business Officer – Global at Fynd. “Our entry into Indonesia is about enabling the entire value chain with AI — from design and garment creation to unified commerce and intelligent fulfilment.”

Fynd’s Indonesia expansion complements its existing operations in India, the Gulf Cooperation Council (GCC), and Africa. It aims to support Indonesian fashion brands in achieving scalable, AI-driven growth in one of the world’s most dynamic digital commerce markets.

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