Salesforce and OpenAI announced Thursday an expanded strategic partnership, establishing a new generation of employee and consumer experiences powered by Salesforce’s Agentforce 360 and OpenAI frontier models.

Salesforce said in a statement that this first of its kind partnership will let companies access Salesforce’s Agentforce 360 platform in ChatGPT — querying sales records, reviewing customer conversations, or building Tableau visualizations, simply by typing a query into ChatGPT.

They can also use OpenAI’s latest frontier models, including GPT-5, to build AI agents and prompts within the Salesforce Platform.

And a new commerce experience will give shared customers the ability to sell to hundreds of millions of potential U.S. users in ChatGPT while keeping full control of their processes, data, and customer relationships.

It is noted that the software as a service (SaaS) landscape is changing — with dedicated point-and-click applications evolving to include multi-surface, agent-driven conversations.

This partnership advances that shift by combining OpenAI’s frontier models and capabilities and Salesforce’s data-grounded enterprise workflows across ChatGPT and Slack, which together support over 800 million weekly users and 5.2 billion weekly messages, respectively.

As a result, this makes it easy for Salesforce and OpenAI customers to tap into powerful, enterprise-grade AI, right in their preferred surface environment.

“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected,

“It’s an important step in how AI can improve daily workflows under our efforts together,” said Sam Altman, Co-founder and Chief Executive Officer of OpenAI.

Marc Benioff, Chair and Chief Executive Officer of Salesforce, said that as consumers, the firm has already got instant recommendations or insights from ChatGPT.

“Now enterprises can deliver that same intelligence and immediacy,

“By uniting the world’s leading frontier AI with the world’s #1 AI CRM, we’re creating the trusted foundation for companies to become Agentic Enterprises,” he added.

Today’s announcement includes the integrations of Agentforce 360 apps in ChatGPT; instant checkout and Agentforce commerce; ChatGPT in Slack; Codex in Slack; OpenAI in Agentforce360 Platform.

According to the statement, this partnership fundamentally changes the employee experience, ensuring intelligent, data-driven work happens in the flow of conversation by granting secure, seamless access to the full enterprise stack right where teams already collaborate.

It also builds on an existing partner foundation: OpenAI chose Slack as the first enterprise platform to deploy a third-party ChatGPT app.

Starting with Agentforce Sales, Salesforce’s apps will give authorized employees instant, natural-language access to their Salesforce CRM data and Tableau visualizations, while tapping into the vast, generative intelligence of OpenAI models for richer context and rapid analysis.

This partnership also helps businesses meet customers where they spend time, with commerce seamlessly integrated into the conversational channels and artificial intelligence (AI)-powered experiences they use with intent every day.

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