Singapore’s venture capital firm BlueRed Partners is backing deep-tech startup Gain’s $12 million round, fueling its launch of the first artificial intelligence (AI) employees for end-to-end procurement.

BlueRed Partners said in a statement on Tuesday that Gain’s funding also saw the participation from The Garage and Bazan Group.

The seed investment will support Gain’s next phase of research and development (R&D) efforts, including the launch of Gain’s next upcoming AI Employees, and expansion of the product teams, as well as business growth across the United States and Europe.

“Gain provides a disruptive and visionary solution for tackling the complex procurement environment and processes across multiple industries and markets,

“They boast an extremely impressive and proven leadership team both in R&D and go-to-market capabilities,” said Yishai Klein, Managing Partner at Singapore-based BlueRed Partners.

“We’re thrilled to be supporting the team from the outset and look forward to helping them penetrate the ASEAN region, where we know there is huge demand for their offering,

“Given the Singapore government’s push to accelerate the adoption of AI in enterprises, we believe Singapore is an ideal launchpad for future regional expansion,” he added.

Gain is a deep-tech startup providing intelligent AI Employees for hire.

The firm has created an autonomous workforce layer that manages end-to-end procurement and operational workflows, from category and merchandising strategy, sourcing and negotiations to contract execution, transaction processing and exception management, all seamlessly integrated with enterprise resource planning (ERP), productivity, collaboration and procurement technologies.

It is noted that geopolitical tensions and trade wars have pushed supply chains into a state of constant disruption and uncertainty, making procurement increasingly complex. In industries with long- tail spend (e.g., retail, CPG, energy, chemicals), hundreds of small, low-value purchases slip through the cracks, yet together they represent a meaningful share of total expenses, creating hidden costs.

Early AI copilots are helping automate these repetitive negotiations and transactions, but they stop short of replacing human judgment or managing unstructured cases
where cultural nuance, regulatory compliance, and context really matter.

Far exceeding agentic capabilities, Gain’s AI Employees handle end-to-end procurement and supply chain processes, acting like dependable teammates who own the more burdensome, time-consuming work. Gain charges only by output, at a fraction of the human cost.

Developed by world-class AI and cybersecurity experts, Gain’s technology combines advanced reasoning, domain-trained models and orchestration layers.

This enables its AI Employees to work as a cohesive team in a highly secure and pressure-tested environment.

Each employee is tailored to the customer’s environment, then refined through specialized training camps, simulations and live feedback until they consistently outperform humans, maintain compliance and deliver measurable return of investment (ROI).

“After a decade working with leading grocers and CPGs, I saw the big challenges in sourcing and procurement. Basic automation can’t handle the uncertainty and complexity of this field, so we built a team with deep expertise in AI, big data, procurement, and cybersecurity to create AI Employees that outperform even 20-year veterans,

“Our AI Employees don’t replace jobs – they support teams by tackling work that otherwise goes undone and delivering real value. Pilot feedback has been very strong, and we’re excited to expand deployments,” said Gain’s Chief Executive Officer Michael Gabay.

Netta Benari, Head of Business Development & Innovation at Bazan Group, said for large and complex energy organizations like them, the ability to optimize long-tail spend represents a significant opportunity to reduce costs across a wide range of procurement activities.

“Gain has identified a compelling use case for AI in procurement and demonstrated the technical expertise to deliver it,

“As both a partner in this pilot and a strategic investor, we look forward to deepening our collaboration with Gain on multiple fronts,” he added.

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