Malaysia-based Capital A announced last Friday it has signed a comprehensive partnership with China’s leading global travel service provider Group, aimed at enhancing travel offerings and market reach across Asia.

Capital A said in a statement that The strategic collaboration encompasses multiple lines of businesses, including AirAsia, and AirAsia MOVE for key areas of cooperation on innovative solutions spanning flights to accommodations, attractions and tickets, car-hailing, and payments.

Building upon a successful strategic partnership, first announced in 2020, this extension underscores the commitment to expanding the ongoing relationship between the two entities.

Together, they will continue to broaden AirAsia and AirAsia MOVE’s reach and portfolio of offerings leveraging Group’s innovative solutions, such as merchandising and Virtual Interline products.

Additionally, the collaboration will focus on developing technological solutions to increase revenue and optimize cost efficiencies.

Furthermore, the two sides will strengthen information sharing on customer trends and market intelligence, while committing to improving customer service through collaborations between AirAsia and Group’s customer service teams.

Meanwhile, TripLink – Group’s financial technology arm – will provide AirAsia Aviation Group with payment solutions.

These synergies will create further value for both entities, while enabling them to drive innovation and provide better value to their customers.

“This expansion of the strategic partnership between both companies is an affirmation of the positive outcomes we have seen since we signed our initial agreement in 2020,

“ Group has continually invested in technology to improve our processes and customer experiences, and we are excited to leverage the power of technology as we continue working with Capital A to give our users the perfect trip every time they make a booking with us,” said Jane Sun, Chief Executive Officer, Group.

Meanwhile, Capital A Chief Executive Officer Tony Fernandes, said they are thrilled about the participation of Capital A’s three entities – AirAsia, AirAsia MOVE, and BigPay – in this partnership.

According to him, the collaboration extends beyond promoting AirAsia flights and ancillary on Group’s platforms.

He also said AirAsia’s inventory and growth plans are focused on China and then getting Group’s customer base into Asean, while AirAsia MOVE will collaborate on Group hotel inventory and offer MOVE activities, tickets, and ride collaborations for Group users.

“Additionally, we anticipate exploring future collaboration opportunities on payments for BigPay,

“Together, we will leverage each other’s extensive network and resources to offer enhanced travel experiences to our customers, delivering mutual growth and success for our two organizations,” he added.

According to the statement, the latest partnership comes as global flights show healthy growth so far this year, with bookings on Group’s platforms increasing by 82 percent compared to the same period last year.

In 2023, the group’s transportation business saw revenue increase by 123 percent year-on-year, and in the same period, Capital A’s revenue increased by 25 percent compared with 2019 levels despite operating with just 80 percent of 2019’s aircraft numbers on the back of a strong 88 percent load factor.

Capital A (formerly known as AirAsia Group) is an investment holding company with a portfolio of synergistic aviation and travel businesses that leverage data and technology, including low-cost carrier AirAsia, Capital A Aviation Services, AirAsia MOVE (formerly airasia Superapp) and fintech BigPay, as well as logistics venture Teleport. Group is a leading global travel service provider made up of, Ctrip, Skyscanner, Qunar, and TrainPal.

The firm was founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021.

Across its platforms, Group helps travelers around the world make bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and a transaction platform.

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