BIVA Analytics, an India-based plug and play analytics platform, has on Monday announced the successful completion of its seed round funding, raising $500,000.

BIVA Analytics said in a statement that this round was led by Equanimity Ventures, with participation from T-Hub, SucSeed Ventures, WarmUp Ventures and value-additive angels.

It said the investment underscores the confidence in BIVA Analytics’ innovative approach to E-commerce analytics and its potential to revolutionize the industry.

With this recent infusion of capital, BIVA Analytics plans to focus on product development, market expansion, and talent acquisition.

It said these investments will further enhance their E-commerce analytics product offerings and solidify their position in the market.

In addition, BIVA has ambitious plans to integrate AI for marketing automation and competitor benchmarking.

“This successful fundraising round is a testament to the hard work and dedication of our entire team,

“We are excited about the future and are well-positioned to accelerate our growth, drive innovation, and make a lasting impact in the business to business (B2B) software as a service (SaaS) Analytics space,” BIVA’s Founders Abhiram Kolli and Akhila Ganti said.

BIVA Analytics is designed to empower e-commerce businesses by aggregating data from various sources, including e-commerce stores, marketplaces, marketing platforms, logistics platforms, payment gateways, and order management platforms.

The platform offers a unified dashboard and intuitive pre-built reports, enabling workflow automation and streamlined data interpretation.

“BIVA’s platform empowers e-commerce businesses with unified analytics, automation, and growth potential. Abhiram and Akhila have a deep understanding of user problems, which is reflected in the robust SaaS platform that they have built. Until now, they have been under the radar fine tuning the product,

“The current funding round will help them get discovered. We believe that BIVA is poised to revolutionize e-commerce analytics and are excited to partner with them as an early backer,” said Rajesh Sehgal, Managing Partner, Equanimity Ventures.

Meanwhile, T-Hub Chief Executive Officer Mahankali Srinivas Rao (MSR) said that the firm’s investment in BIVA Analytics reaffirms its unwavering commitment to fostering innovation within the startup ecosystem.

“BIVA Analytics epitomizes the pioneering spirit we wholeheartedly champion,

“This investment perfectly aligns with the strategic vision of T-Hub’s T-Fund, which was established to bolster the investment landscape in Telangana and bolster indigenous startups,” he added.

It is noted that T-Hub, India’s startup incubator, has played a pivotal role in supporting BIVA Analytics through its Lab32 program.

Over the past six months, T-Hub has been instrumental in nurturing BIVA’s growth by providing guidance on product development, go-to-market strategy, and investor connects.

Vikrant Varshney of SucSEED Indovation Fund said that the fund firmly believes in BIVA Analytics’ unique go-to-market strategy, which positions them for exceptional growth in the e-commerce analytics landscape.

Warmup Ventures Founding Partner Sharad Bansal, on the other hand, said that the firm’s investment is a testament to the confidence it has in BIVA’s potential to lead innovation in the e-commerce analytics sector.

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