Taiwan-based AI Martech firm TenMax announced on Monday the launch of a strategic channel partnership with Infobip, a global cloud communications platform, to bring advanced marketing automation and digital transformation solutions to the Indonesia market.

TenMax’s subsidiary in Jakarta, TenMax Indonesia (TMI), will offer Infobip’s full range of omnichannel messaging channels, tools, and solutions for advanced customer engagement to its customer base in Indonesia. TMI will also provide localized support for implementation and service.

Indonesia is a key market for Infobip, as its solutions are ideal for the specific needs of small to mid-sized companies, which dominate the Indonesian market. In 2020, SMEs accounted for nearly 56% of Indonesia’s business investment and 97% of domestic employment.

Moreover, Indonesia is a growing, youthful, and digitally savvy market. 52 percent of the country’s 270 million population consists of young people between the ages of 18 and 39, and its digitally native Gen Z spends 8.5 hours a day on their phones, which is 2 hours more than the APAC average.

Infobip chose to partner with TenMax due to their experienced local engineering team and successful track record working with high-profile clients, such as Gojek, whose Gojek Ads Network (GoGAN), a one-stop digital advertising solution, was supported by TenMax’s AI engineering.

“Infobip’s solutions help lower the barriers to marketing automation, which we believe is crucial to addressing the customer retention challenges faced by Indonesian SMEs,” said Jeremy Lin, General Manager of TMI. “They often have extensive customer lists but struggle to retain customers due to a lack of access to the right tools. Infobip is the perfect match for the Indonesia market, and we are thrilled to partner together.”

“We are delighted about our partnership with TMI and the opportunities it presents for Indonesian businesses. TMI’s deep understanding of the local market combined with Infobip’s powerful solutions will provide businesses with the essential tools needed to enhance customer experiences. Together, we are well-positioned to make a positive difference that builds strong customer relationships in Indonesia,” affirmed George Ni, Regional Director of Partnerships and Alliances, APAC at Infobip.

TenMax Ad Tech Lab is the developer of ad tech solutions and data optimization services in Asia. TenMax has launched platform solutions such as DSP (Demand Side Platform), SSP (Supply Side Platform), DMP (Data Management Platform), and Ad Exchange, in ecosystems including Malaysia, Vietnam, Indonesia, and Japan.

Founded in 2015 and headquartered in Taipei, TenMax is part of the funP Innovation group and backed by VCs including CDIB Capital Group, the CID Group, and Darwin Ventures.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections.

Taiwan’s TenMax opens new office in Indonesia to grow Southeast Asia footprint