Taiwan-based artificial intelligence (AI) marketing technology (MarTech) firm TenMax, announced Wednesday the opening of TenMax Indonesia, the company’s fifth regional office in Asia after Taiwan, Vietnam, Malaysia, and Japan.

TenMax said in a statement that it plans to bring its full line-up of proprietary AI ad-targeting and martech solutions to the Indonesian market.

Leading the new Jakarta office will be General Manager, Jeremy Lin, also concurrently serving as TenMax Head of Commercial, and a 12-year veteran of the martech industry in Asia.

Through owning its own tech stack and having a team of over 50 AI engineers, TenMax is able to offer clients customized and comprehensive solutions. It already has a foothold in Indonesia through Gojek Ads Network (GoGAN), Gojek’s one-stop digital advertising solution, which is supported by TenMax AI engineering.

Another key component of the TenMax Indonesia expansion is its rich-media management solution, AdNeon, which announced in August, a partnership with leading media conglomerate, Kompas Gramedia, this month.

AdNeon makes it possible for publishers to produce rich media creative advertisements in 30 minutes, with no additional engineering support.

AdNeon has already partnered with top asia pacific (APAC) publishers such as Apple Daily (Taiwan and Hong Kong), Thanhnien (Vietnam), and Rev Media (Malaysia), and is looking for additional Indonesia media partners.

“We have been eyeing the wild growth in digital ad-spending in Indonesia over the last two years and are certain this is the right time to enter the market, especially after the encouraging experience we have had working with Gojek. Right now, we are in the process of assembling a dynamic team of professionals in Jakarta and ready to proselytize the advantages of integrating machine learning and artificial intelligence into marketing operations” said Lin.

TenMax is looking to partner with local publishers and agencies, and brands in the automotive, FMCG, and food and beverage sectors, that wish to improve both advertising experience and performance. They are also seeking out e-commerce and media companies interested in developing insights-driven ad-serving solutions.

TenMax is a developer of ad tech solutions and data optimization services in Asia. It has launched platform solutions such as demand side platform (DSP), supply side platform (SSP), data management platform (DMP), and ad exchange, in ecosystems including Malaysia, Vietnam, Indonesia, and Japan.

Founded in 2015 and headquartered in Taipei, the firm is part of the funP Innovation group and backed by venture capital firms including CDIB Capital Group, the CID Group, and Darwin Ventures.

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