Scotch Whisky brand Johnnie Walker, along with BlockBar.com, offers seven whisky connoisseurs the chance to own an extremely rare bottle of 48-year-old Johnnie Walker Masters of Flavour NFTs, alongside their very own digital art and have access to an exclusive brand experience in Scotland.

The tokens unlock access to a unique piece of graphic design by artist Kode Abdo aka BossLogic. The renowned artist is known for his fancasts, creating posters for some of the biggest films of the last few years, and more recently, teaming up with footballer Lionel Messi to create a new series of artistic NFTs featuring the global sports icon, the company said in a statement on Wednesday.

BossLogic said “The art of flavor. The alchemy of the elements. The taste of generations. I’m proud to present this ‘once in a lifetime’ collection of seven one-of-a-kind works of art. Each piece is a unique celebration of the souls of life, paired with seven rare bottles of 48-year-old Blended Scotch Whisky. Seven treasures reserved for only the most worthy of connoisseurs.”

Tied to each bottle is a one-off opportunity to take a trip to Johnnie Walker Princes Street – the brand’s visitor experience in Edinburgh, Scotland.

Staying at the palatial Gleneagles Townhouse, NFT owners will tour the iconic Glenkinchie Distillery, which plays such an integral role in the crafting of Johnnie Walker whisky, take a guided tour of the Diageo Archive and enjoy VIP tastings of only the rarest and most collectible whiskies from the Diageo collection.

Johnnie Walker Masters of Flavour is crafted from fleetingly rare whiskies – all aged for at least 48 years – from the four “ghost” distilleries of Port Dundas, Brora, Glen Albyn, and Glenury Royal. It sits in a hand-blown, green baccarat Crystal decanter and is beautifully presented in a handcrafted, wooden cabinet.

This incredible blend showcases how masters of the art of whisky-making combine generations of Scotch knowledge and craftsmanship with their own expertise in malting, distillation, cask maturation and, of course, blending, to create a truly exceptional Scotch, the company said.

“At Johnnie Walker, we’re always challenging ourselves to create unique experiences that people can enjoy and engage with around the world. This innovative collaboration with BlockBar puts Johnnie Walker at the cutting edge of what is possible in whisky, providing something truly unique for whisky aficionados and collectors around the world,” Johnnie Walker Global Brand Director Julie Bramham said.

“Partnering with Johnnie Walker for its first-ever NFT drop is so exciting. This partnership demonstrates how an NFT can be so much more than just one product, it can be an experience like no other that offers buyers exclusive long-lasting access to a brand, its heritage and its future,” Dov Falic, CEO and co-founder of BlockBar said.

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