POPS Worldwide, a Southeast Asian digital entertainment company that produces a wide variety of original content, has announced that it has seen impressive growth in its business as the 14-year old platform reached over 407 million fans to date and more than 52 billion annual views. The company has also announced that it is looking to start fundraising for its Series D within the year with a target raise of $50 million.

The company shares that its impressive growth momentum has helped the company anchor itself as SEA’s “fast-growing digital entertainment powerhouse.” The company’s total views-to-date surpasses 2020’s views by roughly 150 million. The company also claims that it is the clear market leader among Millennials, GenZ, and children in Vietnam and Thailand.

Since founding in 2007, the digital entertainment powerhouse has established its roots in Vietnam, Thailand, and Indonesia. It has gained traction with the younger generations through its multi-platform approach, which offers content from services such as YouTube, Facebook, Apple Music, Spotify, Google Play Music, and Amazon Music. The company has also worked with and offers content from companies such as Warner Media, NBCUniversal, Discovery, TV Asahi, The Pokemon Company, and Toei Animation.

Esther Nguyen, CEO and Founder of POPS Worldwide, shares her thoughts on the company’s growth throughout the years: “POPS Worldwide was born out of my initial vision to build a ‘Spotify for Vietnam’. Now, it has grown bigger than what Spotify signifies, it is now Southeast Asia’s top choice for all things digital – including music, entertainment, edutainment, comics, and animes. In the near future, we hope to continue to push for growth by expanding across Southeast Asia including the Philippines, one of Southeast Asia’s fastest-growing digital economies, connecting brands and creators to this vibrant region that is filled with different age groups, cultural backgrounds, and an increasingly tech-savvy demographic under 35.”

The company has raised a total of $37 million in funding to date, with its last fundraising in 2019 with a $30 million Series C led by Eastbridge Partners and Mirae Asset-Naver Asia Growth. The company is targeting to start its fundraising for its Series D within the year with a target of $50 million. POPS Worldwide shared that it plans to use the projected amount to “further innovate, grow and expand across Southeast Asia, starting with the Philippines, as well as go deeper into Indonesia where the company is seeing impressive traction.” The company also plans to open an office in Japan that will focus on partnerships and acquisitions.

“As a digital-first entertainment company, POPS WORLDWIDE is always on the lookout for ways to innovate and reinvent ourselves as the digital world is ever-changing. Riding on our successful momentum in Vietnam, Thailand and Indonesia, we hope to continue to provide scalability to global brands and creators, giving them unparalleled access to a diverse audience and a fast-growing digital ecosystem in Southeast Asia,” added Esther.

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