Singapore-based Neuron Mobility has announced that it will further expand as it launches its brand of safety-first electronic scooters in Seoul, South Korea. The company’s expansion comes shortly after it closed its $30.5 million Series A funding round in September 2020 for international expansion.

“We’re delighted to launch in Seoul, we’ve been studying the rise in popularity of e-scooters in Korea for some time. Now that new regulations are being introduced, as well as an increased focus on safety, we think it’s the perfect time to bring our safely-leading e-scooters, and collaborative ways of working to the city,” said Zachary Wang, Chief Executive Officer of Neuron Mobility, in a statement shared with TechNode Global.

Founded in 2016, Neuron Mobility has since expanded across the globe, in countries such as Australia, New Zealand, the United Kingdom, Thailand, and Malaysia. It has worked its way up to become Australia and New Zealand’s leading e-scooter operator. It provides rentable e-scooter that commuters can use for a faster commute. Though it has paused its operations in some cities, it proves to be a safer alternative for some commuters due to the coronavirus pandemic.

Since its Series A funding led by Square Peg and GSR Ventures, the company has been aggressive with its international expansion. In the last six months, it has secured partnerships with three cities in Australia and New Zealand, and three cities in the UK. The company’s launch in Korea is another step forward to providing safer and regulated micromobility options.

Wang continues: “Wherever we operate in the world we welcome good regulations and we have a major focus on safety. We are already talking to the authorities in Seoul and have demonstrated our helmet lock and other safety features. We look forward to adapting to meet their needs as well as those of Seoul’s safety-conscious riders.”

Neuron Mobility’s decision to expand in South Korea came after the country released the Road Traffic Act in November 2020 to increase safety standards for the use of e-scooters in the country. The company will be launching 2,000 units that meet Korean safety standards to test how the product will be used in Seoul. It plans to scale its operations and deploy more units in the city later in the year. The Korea launch will provide over 100 jobs in Seoul and roughly 30 new roles for the company’s Singapore HQ.