YouTube
Influencees’ Davidson Chua on measuring creator influence beyond follower count [Q&A]
Influencees CEO Davidson Chua explains how brands can assess creator fit, attribution, trust and campaign outcomes beyond follower count.
YouTube expands YouTube Shopping in Singapore with Shopee
American social media and online video sharing platform YouTube has on Thursday launched its Shopping affiliate program in Singapore in partnership with homegrown brand, Shopee.
YouTube & Shopee partner in Southeast Asia e-commerce tie-up – report
With YouTube Shopping, Alphabet Inc and Shopee will be competing against TikTok, the Bytedance-owned video app, which has increased its ambitions for the region after taking control of Indonesia's biggest e-commerce platform Tokopedia.
