We Are Social

Influencees’ Davidson Chua on measuring creator influence beyond follower count [Q&A]

Influencees CEO Davidson Chua explains how brands can assess creator fit, attribution, trust and campaign outcomes beyond follower count.

Digital 2025: nearly two thirds of Southeast Asia’s population are on social media

Nearly two thirds (61.5 percent) of Southeast Asia’s population are on social media making up 10.2 percent of the global share of social media identities, Meltwater and We Are Social said Monday.

Time spent online falls to pre-pandemic levels, while social media use increases – report

The time spent online globally has fallen to pre-pandemic levels, while social media use has increased, says a report conducted by Meltwater, a global social and media intelligence, and We Are Social, the socially-led creative agency.