Roger Federer
Alipay+ to help Laver Cup drive fanbase growth and digital engagement in global sponsorship
Alipay+ joins other long-term strategic partners like Rolex, Mercedes-Benz and UBS to make the elite league of the tournament backers even more diversified. It is the first and only brand in the Asia-Pacific (APAC) region to be a Global Sponsor of the Laver Cup.
