Pinduoduo

SWITCH 2020 recap: China’s shoppertainment craze – Is the social commerce livestream hitting its ceiling?

Livestream e-commerce has reached dizzying sales figures, and optimism is rife. However,  the sector may have hit its limit. The hype around livestreamed e-commerce is threatening…

Becoming Indonesia’s social commerce leader: Lessons from Pinduoduo

  When it comes to social commerce, Pinduoduo is easily one of the first names that come to mind with the pioneering work they did in China, now with 700 million annual…