Meltwater
Digital 2025: nearly two thirds of Southeast Asia’s population are on social media
Nearly two thirds (61.5 percent) of Southeast Asia’s population are on social media making up 10.2 percent of the global share of social media identities, Meltwater and We Are Social said Monday.
Digital 2025: AI accelerates, YouTube tops user charts, social ad spend soars and more
Artificial intelligence (AI)’s momentum is accelerating as social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social and influencer, Meltwater said Monday.
Time spent online falls to pre-pandemic levels, while social media use increases – report
The time spent online globally has fallen to pre-pandemic levels, while social media use has increased, says a report conducted by Meltwater, a global social and media intelligence, and We Are Social, the socially-led creative agency.
