Katadata
Connected commerce: Bridging the gap between online and offline retail
Considering Indonesia's geographical conditions and limited internet access, traditional offline sales channels still dominate the #retail landscape. Connected commerce offers #SMEs a new alternative to expand exposure, boost awareness, gain market access, and distribute goods. #ConnectedCommerce allows a brand to accommodate diverse consumers within…
Katadata: 67 percent of Indonesia’s population not active e-commerce users
Katadata Insight Center and Evermos report has found that Offline channels are crucial for business success for local Indonesian brands, and 67 percent of Indonesia's population is not active e-commerce users.
