Adjust

Cover graphic for Adjust's Shopping App Insights Report 2026

Adjust data puts Southeast Asia among the fastest-growing shopping app markets

Adjust's 2026 Shopping App Insights report shows strong app-install and session growth in Singapore, Indonesia, Vietnam, and other Southeast Asian markets.

Singapore leads global shopping-app install growth at 67%: Adjust

Southeast Asian markets were among the strongest performers worldwide for e-commerce app growth in the first half of 2026, led by Singapore, with installs of shopping apps in the city-state up 67 percent year-on-year.

two women sitting on a bench with a dog

Cracking the crux of AI adoption: Can mobile marketers strike a balance between innovation and privacy?

In the years to come, marketers will need to stay agile as data regulations evolve, consumer expectations rise, and AI innovation accelerates. The long-term value of AI will depend on how well systems are explained, trusted, and governed.

Southeast Asia countries lead Chinese app install share globally: Adjust study

Southeast Asia (SEA) countries have led Chinese app install share globally, Adjust said in a study on Monday.