Bigtincan Declares August 3rd National Sales and Marketing Collaboration Day

New national day recognizes traditionally siloed departments joining forces to bring customers an unmatched buying experience

WALTHAM, Mass., July 27, 2022 /PRNewswire/ — Bigtincan (ASX:BTH), the global leader in sales enablement automation, today announced the first-annual National Sales and Marketing Collaboration Day. The inaugural event will take place on Aug. 3, 2022 – marking the start of Sales Enablement Month – and will celebrate the two teams coming together with various tools and technologies that empower sellers and foster seamless buying experiences for all. 

“While National Salesperson Day exists and National Marketing Operations Day is celebrated each year, there is not a single day that recognizes the two traditionally siloed departments working closely to establish lasting client relationships,” said Rusty Bishop, Bigtincan Chief Marketing Officer. “A sale is typically the outcome of both teams collaborating in an effort to satisfy a client’s needs and wants. National Sales and Marketing Collaboration Day is intended to recognize the two groups banding together and highlight the work that both do that lead to strong and flourishing businesses across the country, and even more so, happy customers.”

Organizations and individuals can celebrate National Sales and Marketing Collaboration Day with a variety of events, including a happy hour for marketing and sales teams, an off-site networking session, or a joint lunch. The event should be designed to help build comradery between the two teams, which directly correlates to efficiency and effectiveness – driving better business outcomes overall.

For more information about National Sales and Marketing Collaboration Day and ways to celebrate, visit the Bigtincan blog.

About Bigtincan

Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. Everything we offer is designed to be smart, flexible, and easily adapted to unique business processes with highly personalized experiences that people and brands love. We’re on a mission to help companies deliver branded buying experiences that are engaging, personalized, provide value and guide people to the best decisions with confidence. Innovative companies like Nike, Guess, Prudential, and Starwood Hotels trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure and continually improve the buying experience for their customers. For more information about Bigtincan (ASX: BTH), visit: or follow @bigtincan on Twitter.

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