Sustainability

We effectively recycle contaminated plastic waste into NEWBitumen to replace traditional crude-derived bitumen for road construction. In doing so, we not only create a truly circular economy but enable the building of eco-roads to power a more sustainable construction industry, spearheading the movement to generate green jobs and economic stimulation.

We believe that sustainability goes beyond climate change. We wanted to create a safe and inclusive place where dreamers could come together to not only build ideas to protect our planet but also solutions to create a better society and promote shared prosperity.

There has also been an increase in demand for ESG investments. The demand has led businesses to relook at their business models and move towards sustainable practices. This also adds pressure to businesses and leads them to claim that their products and services are “clean”, “organic”, “sustainable”.

Climate change causes changing harvest patterns that threaten the predictability of supply, while over-cultivation leads to the desertification of land. Food self-sufficiency, and farming in urban areas, could revolutionize our traditional modes of procuring food.

Innovation and sustainability come hand in hand. For sustainability to truly be sustainable, it actually requires the presence of a vibrant ecosystem that is able to introduce new technologies and perspectives to address the challenges we face today.

The emergency of climate change requires drastic changes. However, a lot of issues do not need a disruptive technology (often then contrary: old tech, low tech, symbiotic tech), but a disruptive change in behavior. Sobriety has a faster chance of success than developing alternative solutions to support the consequences of pursuing overconsumption.