Kailash Madan
The checkout is no longer merely transactional – it’s an essential part of the brand experience
Driving conversions and building a loyal customer base are essential ingredients for long-term sustainable growth. A smooth #ecommerce checkout is an important part of this, but it has not typically been regarded as part of the #brand identity. That’s now changing, with #payments no longer seen as the ‘last stage’ of the customer transaction, but the…
Future-proofing your business? Begin with payments
For online-focused merchants, the value of investing in payments has long been recognized. Payments are the most direct gateway to their customers, inextricably tied to the growth of their business. However, creating simple, seamless checkout experiences that meet the needs of a diverse set of customers in different geographies, is a challenge that only…
