Author: Joseph Timpson

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Why most GEO optimization services fail local businesses, and what the data actually shows

GEO for local businesses is a narrow, technical, durable competitive advantage. The businesses being cited by ChatGPT and Perplexity right now will be very difficult to displace in 2027. That is the prize. It does not require a full-funnel framework. It requires engine-specific measurement, off-site authority work, and craft-level schema, executed in that…