Effie Fang
AI voice is scaling across APAC; Its ability to listen has not kept pace
AI voice agents are expanding across Asia-Pacific, but inconsistent recognition of regional accents, dialects, code-switching, and real-world speech could limit their effectiveness. Businesses need to evaluate whether these systems understand how customers actually speak.
AI agents are joining the workforce; Inclusion must be part of the job description
AI agents are becoming part of the workforce. Like any workforce, they need standards, training, supervision, and accountability.
AI agents will not just support customer journeys in Southeast Asia; they will redesign them
Southeast Asia’s customer journeys were never built like Western funnels. They are conversational, mobile, social, and trust-driven. The brands that win in the next phase will be those that recognize this reality and design AI agents around local behavior, not imported playbooks. In this region, the future of customer engagement will not simply be…
