Bharati Balakrishnan

Golden Retriever lying on bed

Optimizing online checkout: Bridging the gap between gaining customers and losing them

While your #checkout process is not the sole factor for customer conversion, it is often an underestimated aspect of sales success. Checkout optimization is certainly not a one-time-only exercise, it requires frequent refinement and testing. But with a myriad of tools available to merchants, building a frictionless checkout experience has become so much…