Malaysia’s mobility app Setel has introduced Voice Fuelling, an AI-powered experience that lets users activate their fuel pump using voice commands.

In a statement on Wednesday, Setel said Voice Fueling is currently in beta. Once Voice Fuelling is enabled in the Setel app, users can activate fueling by stating their pump number, allowing Setel’s AI to process the transaction using their preferred payment method and fueling preferences.

The app builds on Setel’s One-tap Fuelling feature and supports English, Bahasa Melayu, Mandarin, and Tamil, making everyday mobility more intuitive and accessible.

The app also makes digital fueling more approachable for those new to apps or who simply prefer speaking over tapping.

Voice Fuelling is an example of AI making a difference in everyday moments. It is not about using technology for the sake of it, but about removing small frustrations and making an experience feel easier, more intuitive and more welcoming.

Introduced in July 2018, Setel is a mobile platform that serves customers across Malaysia through one app that acts as a constant companion, making every journey easier.

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